Branded resource for first-time homebuyers is perfect for engaging Millennials online
Millennials are ready and willing to buy their first home, but many first-time homebuyers don’t know where to start. Show them the way, and you’ve instantly tapped into a new segment of business. That’s why RE/MAX created a new resource to help you engage with potential clients on social media.
Introducing First Flight, a Pinterest magazine of curated content that helps you work with first-time homebuyers to navigate the daunting and often confusing process of buying a home. From for sale to sold, each issue in the four-part series focuses on different stage of home buying so you can make your clients’ first buying experience a great experience.
Rewind a moment – what’s a Pinterest magazine?
Pinterest is a social media site that lets its users save – or pin – recipes, DIY projects, home décor inspiration and more (aka “pins”) to their personal collection of “boards.” Working closely with Camp + King, the ad agency behind the National TV ads, RE/MAX built a board with pins full of insight on the home-buying process.
Each board will serve as an issue of First Flight and will highlight a different stage of home buying: thinking of buying a home, starting the process, the middle of the process, and settling in. At any stage, the value of working with an experienced real estate agent is front and center.